Wednesday, April 02, 2008

Sprint, Samsung Can't Learn From Microsoft.


Behold, The Samsung Instinct. Granted, it's difficult to judge a piece of technology without handling it first, but this seems like an incredibly bad idea. Apparently, Sprint doesn't think so. This is what Sprint CEO Dan Hesse says:

"This device is like no other touch-screen phone," Mr. Hesse said in a keynote address at the CTIA wireless conference here. The Instinct, he said, provides proof "that the wireless company of the future exists now."


Is this an April Fools joke? Do these people have access to the internet or a newspaper? Have they heard of Microsoft Zune? Or Windows Vista?

You can't out Apple Apple. Even with an improved user interface (maybe), a stronger feature set and lower price point, Instinct will have mediocre sales at best. It won't matter if this phone can cure herpes while giving angels their wings, it won't compete with iPhone.

It won't help either that, as AdAge points out, both Sprint and Samsung will be marketing the handset independently. Sprint is going to spend 100 million dollars. How do these people have jobs?

If they really think they are the cell phone company of the future, why don't they act like it? Maybe by coming out with something original. 100 million dollars, unbelievable. No amount of money can save this thing. Am I the only one who sees this or is it so obvious no one is bothering to talk about it?

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