Nothing and Everything.

From Fall 2007 one. magazine article "All the Shoulders I've Stood Upon," comes some of the best advice I've read on writing headlines:

"...the best headlines are words that individually have nothing to do with the brand–but collectively–have everything to do with it."

The Mapping Begins.

I've put together about 230 links on del.icio.us and now it's time to plot them on Google Maps. I'm hoping it will serve as a tool when scheduling interviews and maybe help us glean some information from seeing the agencies arranged on a map. Here is the map.

Cool Word: Jukebox.

Juke comes from a West African word meaning disorderly or wicked. Wickedbox. Am I the only one who thinks that's cool? Yeah? Ok.

Make it Up as You Go Along.

Every now and then, the "This I Believe" series nails it. Here is an Essay by Alice Brock, former owner of the famous Alice's Restaurant. Her thoughts on improvisation play just as well in an agency as they did in her restaurant. No need to explain it any further, just enjoy.

The Big List

I'm in the process of compiling a list of advertising agency links to aid the job search. There are about 210 links and counting. It might be useful to other portfolio students as well. So here it is:

http://del.icio.us/circuskidsbookmarks