This is only a test. I had an hour to kill yesterday so I made a quick stop motion video using the chattering teeth I won in the Creative Circus 3 on 3 Basketball Tournament.
I had a really hard time with the various services that host videos. Google Video was particularly bad when it came time to upload the video. Vimeo was bar far the cleanest, fastest and easiest. So here it is.
Teeth Experiment 2
from Mike
Wednesday, June 27, 2007
Monday, June 04, 2007
"Winding Road" = Interesting
There's an article over at Ad Age today about the new VW campaign and the "winding road" the work has taken over the last fifteen months or so. The article cites a couple experts that the "hair pin turns" taken by VW are a mistake. I couldn't disagree more.
Of all the brands out there, none has held my attention like VW. Why? Because they mix it up and they keep it interesting. The work fits together over time, but it's not repetitive. The inconsistencies in the individual messages just make it more interesting. I remember being delighted when VW gave away guitars and had spots featuring Slash and John Mayer. Guitars that can plug into cars? Why? Because it's interesting.
I'm also reminded of bits and pieces of thinking about brands that I read on Russell Davies blog. In particular, I remember a post (or was it a video) where he discussed polyphonic brands. Russell compares brands to a symphony. In which there are many different nuanced sounds (that are interesting in and of themselves) that create a collective whole.
The VW work's incongruity and freshness makes the brand more interesting and engages the audience even more. As it becomes harder and harder for brands to reach a mass audience, it becomes more important that brands be nuanced, varied and well, interesting. No one is interested in a person that says the same things, tells the same jokes or wears the same clothes. Why would we like brands that do the same things over and over?
Of all the brands out there, none has held my attention like VW. Why? Because they mix it up and they keep it interesting. The work fits together over time, but it's not repetitive. The inconsistencies in the individual messages just make it more interesting. I remember being delighted when VW gave away guitars and had spots featuring Slash and John Mayer. Guitars that can plug into cars? Why? Because it's interesting.
I'm also reminded of bits and pieces of thinking about brands that I read on Russell Davies blog. In particular, I remember a post (or was it a video) where he discussed polyphonic brands. Russell compares brands to a symphony. In which there are many different nuanced sounds (that are interesting in and of themselves) that create a collective whole.
The VW work's incongruity and freshness makes the brand more interesting and engages the audience even more. As it becomes harder and harder for brands to reach a mass audience, it becomes more important that brands be nuanced, varied and well, interesting. No one is interested in a person that says the same things, tells the same jokes or wears the same clothes. Why would we like brands that do the same things over and over?
Sunday, June 03, 2007
Inspiration: Folkstreams
I heard a piece on NPR about Folkstreams.net. The site is described as "A National Preserve of Documentary Films about American Roots Cultures streamed with essays about the traditions and filmmaking."
I just watched about a half-hour of Style Wars. The filmmakers explore the emergence of hip-hop culture in New York during the early eighties.
Folkstreams.net is a perfect place to go if your in need of some inspiration or just need to get your mind off advertising for a while.
I just watched about a half-hour of Style Wars. The filmmakers explore the emergence of hip-hop culture in New York during the early eighties.
Folkstreams.net is a perfect place to go if your in need of some inspiration or just need to get your mind off advertising for a while.
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