It's been almost a week since the college football bowl season ended and I'm still harboring a grudge against Fox. Their coverage of the BCS games was abysmal.
Fox's announcers clearly didn't follow college football very closely throughout the season. Every comment smacked of something they read on the Internet forty-five minutes before game time. It was like that scene from the "40 Year Old Virgin" when they're playing poker and talking about sex. As soon as Steve Carrell's character opens his mouth it's clear he's never even touched a boob.
Fox also threw in a commercial break whenever possible. Change of possession - commercial break. First down - commercial break. Lint on Jim Tressel's sweater vest - commercial break. Those bastards stretched out a Sugar Bowl rout to over four and a half hours. What a bunch of dicks.
My contempt for Fox pales in comparison to my hate for Dodge's media buyer. I will NEVER even think about buying a Dodge because of you. No one gives a shit about your Event to Remember or Event of a Lifetime or whatever the fuck it is that Dodge does at the end of the year.
You played that spot over and over and over again. How many times can the audience watch two Dodge salespeople trotting through a dealership talking about great deals on shitty cars before people begin dousing themselves with molten cheese dip to numb the pain. Mix it up. Maybe you could exercise a bit of creativity. Or, how about making two or three shitty spots so I don't have to watch the same one over and over again.
The whole thing reminds me of the Howard Gossage quote, "Advertising...is a multibillion-dollar sledgehammer to drive and economy-size thumbtack."
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