Saturday, April 05, 2008

There's Got to Be a Better Way.

This Gillette spot from BBDO was undoubtedly expensive to make and dominated by the client. I've got to believe that there has got to be a better way. It's not that I think celebrity endorsements are bad. I love the work done by Nike a few years ago with Lance Armstrong in a spot called "Press Conference." It's incredible how W+K gets out of the way and lets the athletes story come through. But this effort uses the athletes in a way that makes a losse connection to the product at best.

Although, I do love the look Tiger Woods gives Roger Federer after Henri rubs his face. Tiger's saying, "can you believe this f*ing guy?"
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1 comment:

Anonymous said...

Interesting to know.

10/29/2008 3:44 AM

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